Joya Sanitary Napkin: A topic of 'shh...' to a topic 'must talk about'

Ummiya Rahman

The case study describes how SMC marketed its Joya sanitary napkin in Bangladesh, where the topic of feminine hygiene was a religious and cultural taboo.

Joya Sanitary Napkin: A topic of 'shh…' to a topic 'must talk about'

Ummiya Rahman

Campaign details

Brand Owner: Social Marketing Company Lead agency: Grey Advertising Bangladesh Brand: Joya Sanitary Napkin Country: Bangladesh Industry: Feminine hygiene Me Newspapers; Point-of-purchase, in-store; Television Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands