Jumanji, The Next Level: Taking TV to the Next Level

Tamara Cross, Stephen Cooke

Entertainment company Sony Pictures launched the second film in the Jumanji franchise in the UK through an integration with one of the country’s most popular reality shows.

Campaign details

Brand: Jumanji, The Next Level Brand owner: Sony Pictures Agency: Manning Gottlieb OMD Market: United Kingdom Industries: Product placement, Television Media channels: Budget: Up to 500k

Executive summary

Challenged by Sony Pictures to make the sec film in the franchise, , as successful as the original with 20% less budget and a competitive and cluttered release window, we had our work cut out.

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