Kellogg, Cheez-It: Wine and Cheez-It

Cheez-it, a cheese cracker brand, promoted its product among adults in the US by creating a snack pack for grown-ups that paired its cheesy product with boxed wine.

The Assignment and Challenge

Original Cheez-It makes up 70% of total Cheez-It sales and is the #1 driver of market penetration indicating the importance of accelerating the growth of Original Cheez-It. However, Original Cheez-It sales had declined by

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