KeVita: 6 Seconds to Commerce

KeVita, a beverage company owned by PepsiCo, increased sales in the US by launching six-second snackable ads that directed users to buy on AmazonFresh.

Effie Awards Category Context

This program shows the true power and evolution of shopper marketing to connect with today's young shoppers.

It exemplifies the metamorphosis from cardboard to commerce and its ability to translate an effective connection

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