KeVita leverages power of sweepstakes to drive online and offline connection

Stephen Whiteside

KeVita, the drinks line owned by PepsiCo, is using sweepstakes as a tool to build excitement and engagement around its brand.

KeVita is a beverage brand that is engineered for adventurous, health-conscious shoppers.

The PepsiCo-owned drinks line is undoubtedly at the cutting edge of the latest industry trends, as it offers 12 variants of kombucha, ten flavors of probiotic be

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