KFC: The growth of KFC's Colonel

KFC, a fast-food chain, launched a campaign in China to build on the success of 2018's Colonel KI and transform itself into a stakeholder in Season 10 of the online game League of Legends.

Campaign details

Brand: KFC Brand owner: Yum China Entrant company: Mindshare China, Shanghai Market: China Sector: Restaurants & takeaways Media channels:Competitions & contests, Gaming & in-game advertising, Livestreaming, Sales promotion, Social media Up to 500k

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