Kia Carens: Growing up can be fun

This case study describes how Kia, a car manufacturer, promoted its Caren model by targeting a 'progressive modern mainstream mindset' in family car purchase in the UK.

Kia Carens: Growing up can be fun

Campaign details

Client: Kia Motors Europe Brand: Kia Carens Agency: Innocean Worldwide Europe Category: Automotive Country: Germany

The loudest voice in motoring, Jeremy Clarkson, has on more than one occasion said that "people

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands