Kia Rio: Admiration Guaranteed

Despite strong performance attributes, the Kia Rio model - part of the Hyundai group's stable of cars - lacked a strong brand image that could help it connect with consumers in their 30s.

Kia Rio: Admiration Guaranteed

Client: Kia Motors Europe GmbHBrand: Kia RioAgency: INNOCEAN Worldwide Europe GmbH & gürtlerbachmann GmbHCategory: AutomotiveCountry: Germany

The future belongs to the supermini. With a market share of almost 25%, supermini (B-segment) cars are already an important sales factor for mainstream brands. Further growth is anticipated in this segment due to the continuing trend towards 'dow

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands