Klondike: The Revival of the Klondike Jingle

Klondike, an American ice cream brand, launched dynamic audio assets that served tailored jingles, to increase awareness of its jingle among its target audience in the US.

Campaign details

Brand: Klondike Lead Agency: Mindshare Region: North America

Objective

Klondike is a classic American ice cream brand that is particularly known for their very catchy "What would you do for a Klondike bar?" jingle, launched in 1982 as part o

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