Kofola: Wanna Melon?

Kofola, a Czechoslovakian cola brand, launched its new melon flavoured cola in the Czech Republic and Solvakia by using comedic online videos to reach millennials.

Campaign details

Brand: Kofola Advertiser: Kofola Czechoslovakia Agency: Zaraguza Country: Slovakia

Countries in which effectiveness was proven

Czech Republic & Slovakia.

Campaign background

Challenge: Beat the sales record of the Golden Euro Effies winner

Kofola is 57-year-old Czechoslovak cola brand which is the No.2 player in the market after the giant, Coca-Cola (Source: AC Nielsen, SALES VOLUME IN LTRS, Czech and Slovak rep, 2015). For decades, Kofola has built its long-standing, retro, peaceful b

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