Kotak Silk: #MomsOnDuty

Kotak Mahinda Bank, a bank, launched the Silk savings programme for women in India and promoted it through the #MomsOnDuty campaign.

Campaign details

Brand: Kotak Silk Brand owner: Kotak Mahindra Bank Entrant company: Tonic Worldwide, Mumbai Idea creation: Tonic Worldwide Mumbai Market: India Sector: Banks Media channels: Online video, Social media Budget: Up to 500k

Executive summary

Mothers are the epitome of perpetual love, bravery and sacrifice. Being a mother isn't an easy role. With this situation of COVID-19 followed by the imposed lockdown, these challenges intensified. It has adversely affected mothers, especially frontli

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands