Kronans Apotek: Jr. Forecast

Kronans Apotek, a pharmacy brand, increased sales of its sun protection products among parents in Sweden by launching a social media targeting campaign that produced personalised weather reports.

Campaign Purpose

Any parent sees it as a given to apply sunscreen on their kids during a day at the beach. Unfortunately, that's not the case when it comes to the countless hours on the playground, or at school during the spring. But same sky - same s

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