Leading a world first environmental initiative: How Maple Leaf Foods put the consumer at the heart of its initiative to become the world’s first major food company to go carbon neutral

Maple Leaf Foods (MLF), a food company, conducted a study in Canada to gain a deep understanding of consumers' views and values regarding carbon neutrality.

Summary

A world first! It is not often a research company gets to work closely with a major corporation to effect change that not only helps the company, but contributes to the betterment of the earth.

Maple Leaf Foods (MLF) became the first major food company in the world to be carbon neutral. MLF is a leading packaged goods company focused on the production of packaged meats and meat alternatives headquartered in Toronto with annual sales of USD

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