Lenor Parfumelle - 'Dresses in luxury'

As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.

Lenor Parfumelle – 'Dresses in luxury'

CAMPAIGN : LENOR PARFUMELLE 'DRESSES IN LUXURY'

Client Company Name: Procter&Gamble

Brand Name: Lenor

Category: Product/Service Launch

CAMPAIGN BACKGROUND & SUMMARY

How we made recession smell a little bit

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