Level: Fly with Pride – An authentic prosocial travel campaign for Barcelona Pride

Level, an airline company, increased brand awareness by launching an influencer and social campaign that highlighted its inclusive and modern approach to travel.

Campaign details

Brand: Level Advertiser: Level Agency: Ogilvy UK and Wavemaker Country: UK

Campaign Overview

Fly with Pride

New airline LEVEL wanted to offer an authentic travel campaign for Pride in Barcelona, its home city.

Strategy

As headline sponsor for Pride in Barcelona, the brief was to elevate LEVEL's involvement to drive differentiation and deliver business impact through directly attributable flight bookings.

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