Levi's: What does performance mean to you?

Lea Rayssac-Baures, Phoebe Mallinson

Clothing brand Levi's partnered with lifestyle brand Huck to celebrate modern masculinity, and drove an increase in brand consideration for its Performance range among men across Europe.

Campaign details

Brand: Levi's Brand owner: Levi Strauss & Co. Lead agency: OMD EMEA Contributing agencies: TCO London (Huck), Adylic Market: Europe (general region) Industries:Content marketing, Online display, Online video, Social media, Websites & microsites Clothing, apparel Up to 500k

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