Libresse: #400Periods

Libresse, a feminine hygiene product brand, launched a campaign in China to increase brand awareness and tackle period shame.

Campaign details

Brand: Libresse Brand owner: Essity Entrant company: BBDO China, Shanghai Market: China Sector: Feminine hygiene Media channels: Livestreaming, Online video, Social media, Websites & microsites, Word of mouth, influencers Budget: Up to 500k

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