Lidl: Establishing Lidl GB's cultural relevance

Lidl, a supermarket chain, wanted to increase positive sentiment on social media and get people talking about its brand in the United Kingdom.

Campaign details

Brand: Lidl Brand owner: Lidl GB Entrant company: We Are Social, London Idea creation: We Are Social, London / Lidl, London Market: United Kingdom Sector: Supermarkets & grocery stores Media channels:Competitions & contests, Gaming & in-game advertising, Social media, Up to 500k

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