Lidl: Lettuce

Discount supermarket Lidl grew sales of its fresh fruits and vegetables by championing its lettuce and turning it into a pop-culture icon in Portugal.

Campaign details

Brand: Lidl Brand owner: Lidl Portugal Agency: O Escritório Country: Portugal

Executive summary

This is a case study about Lidl’s brave lettuce, which led the supermarket’s Produce category to grow at a faster rate than the competition, and twice as much as the other Lidl categories.

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