Lifebuoy: Hand Tales

Lifebuoy, a soap brand, launched a campaign in Singapore to encourage handwashing to prevent the spread of Covid-19.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Entrant company: Circus Street, Singapore Idea creation: Unilever Asia, Singapore Media: Circus Street, Singapore / Unilever Asia, Singapore Market: Asia Sector: Bath toiletries, soaps Media channels:Online video, Television 3 - 5 million

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