Lifebuoy: Purpose

Lifebuoy, a soap brand, launched a campaign in the Middle East and North Africa during the Covid-19 pandemic to encourage handwashing.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Entrant company: Magna Global, Dubai Market: Middle East & Africa Sector: Bath toiletries, soaps Media channels:Mobile & apps, Online video, Outdoor, out-of-home, Product sampling, Radio & audio, Search marketing, Social media, Television, Websites & microsites 1 - 3 million

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