Lipton Ice Tea & Petrol Ofisi Promotion

PepsiCo, a multinational food, snack and beverage corporation, used location targeting to promote its Lipton Iced Tea to people stuck in traffic during summer.

Campaign details

Brand: Pepsico Lipton Ice Tea Agency: Mindshare Turkey Region: EMEA

Strategy

Objective

IT category is the highest contributor of growth to soft beverages by growing 18% in 2016. However, per cap consumption is still 4.9 L, which has high pote

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