Lipton Ice Tea: Shell Promotion

Lipton Ice Tea, the iced tea brand, increased sales volume of its 1L serving size in Turkey through a promotional campaign.

Campaign details

Brand: Pepsico // Lipton Ice Tea Agency: Mindshare Region: EMEA

Objectives

The iced tea category is the highest contributor of growth to soft beverages, growing 18% in 2016. However, per cap consumption is still 4.9 L, which has a high po

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