Lloyds Bank: The M Word

Matt Delaney

Lloyds Bank ran a multi-faceted campaign on talking about money to strengthen its leadership position in the United Kingdom and create meaningful relationships with consumers.

Campaign details

Brand: Lloyds Bank Brand owner: Lloyds Banking Group Agencies: MediaCom UK, adam&eveDDB Market: United Kingdom Industries: Banks Media channels:Content marketing, Integrated, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Pu 10 - 20 million

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