L'Oréal Paris: Winning Mothers' Hearts

Sarah Shen, SukYee Lim, Nicholas Short

Makeup brand L'Oréal Paris partnered with parenting app, Qin Baobao to boost trial of its Filler Eye Cream for Face product among young mothers in China.

Campaign details

Brand: L'Or�al Paris Brand owner: L'Or�al China Agency: Mindshare China Market: China Industries: Skincare, sun protection Media channels: Merchandise & free gifts, Mobile & apps. Search marketing, Social media Budget: Up to 500k

Executive summary

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