L'Oréal Paris: Winning Mothers' Hearts

Makeup brand L'Oréal Paris partnered with parenting app, Qin Baobao to boost trial of its Filler Eye Cream for Face product among young mothers in China.

Campaign details

Brand: L'Or�al Paris Brand owner: L'Or�al China Agency: Mindshare China Market: China Industries: Skincare, sun protection Media channels: Merchandise & free gifts, Mobile & apps. Search marketing, Social media Budget: Up to 500k

Executive summary


WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands