Lufthansa: Communication à la Carte

Lufthansa Airlines in Germany wanted to attract new members to its Miles & More loyalty program, but customers often see no reason to switch.

Lufthansa: Communication à la Carte

Wunderman GmbH

Entry Information

Category: Travel & Hospitality/TransportationCountry where program ran: GermanyDate program started/ended: 09/2010

Product Description:Miles & More, Lufthansa's loyalty progra

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