LUNA Bar Equal Pay 2019

LUNA Bar, a brand of nutrition bars, championed equality in the US by creating a publicity campaign that saw it pay the women's national soccer team the difference between theirs and the men's soccer team's World Cup roster bonus.

Situation analysis

The U.S. Women's National Soccer Team players are trailblazers in and beyond the world of soccer, acting as role models for women everywhere. In 2016, the USWNT made history by demanding equal pay, however, many inequalities still r

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