Luxury marketing: 5 ways to market prestige brands

Wolfgang Schaefer

This article explores how luxury brands use digital and social media to build proximity to consumers whilst maintaining distance in an 'unselling' strategy.

Luxury marketing: 5 ways to market prestige brands

Wolfgang Schaefer SelectNY

To be a prestige brand meant remaining veiled and mysterious – aloof from the digital world. But now the new Ueber-Brands use the digital revolution to marry culture, co

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands