Lynx: LynXmas, Smell Ready for Christmas

Lynx, a deodorant owned by Unilever, increased sales and value share of Lynx Africa in the UK.

Campaign details

Agency: OLIVER / U-Studio Client: Unilever Campaign Name: LynXmas, Smell Ready for Christmas

A failure to recruit new users to the male deodorants category plus a growing competitive set had eroded Lynx's value and volume share, along with its brand power.