Gazprom Neft Russia: 24 Hours of Le MKAD

Gazprom Neft, an oil producer in Russia, built awareness of its racing brand and a popular driving race by creating its own version in Moscow that saw racers use its gas stations as pit stops.

Campaign details

Agency: e:mg. Country: Russia

The Summary Statement

Many automotive brands sponsor races to prove their quality. But racing sports is not usually as popular as soccer or hockey, so the general driver audience may not notice your marketing efforts. Our campaign opened a new chapter in sports sponsorship when your target audience would definitely be attracted to the race and your racing team.

Campaign Strategy

The Gazpromneft gas station chain, with its G-Drive petrol brand, is sponsoring G-Drive Racing team. Together they have participated in the legendary 24 Hours of Le Mans race on the famous...

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