Campaign details
Agency: TBK Group Country: United Kingdom
Summary Statement
The Unstoppable Bottle activation is a unique example of the best integrated marketing campaign.
As a single idea, the campaign delivered the brand's purpose to activate flow by converting the product bottle into a method of payment across the TFL networh; truly placing the product at the heart of the activation. However, it was the seamless integration of the campaign across multiple marheting channels that ensured the campaign's success. Along with product and industry firsts, this campaign truly shows solid integration in both trade and consumer arenas...