Lucozade Ribena Suntory United Kingdom: Unstoppable bottle

Lucozade, an energy drink brand, promoted its energy drink in the UK as a product that could provide daily energy boosts by creating chip-activated bottles that allowed free travel across London.

Campaign details

Agency: TBK Group Country: United Kingdom

Summary Statement

The Unstoppable Bottle activation is a unique example of the best integrated marketing campaign.

As a single idea, the campaign delivered the brand's purpose to activate flow by converting the product bottle into a method of payment across the TFL networh; truly placing the product at the heart of the activation. However, it was the seamless integration of the campaign across multiple marheting channels that ensured the campaign's success. Along with product and industry firsts, this campaign truly shows solid integration in both trade and consumer arenas...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands