Campaign details
Agency: Dentsu Tec Country: Japan
The Summary Statement
We wanted to enhance the recognition and understanding of a new product, a constipation-relieving yogurt, within a limited budget. To create a buzz, we came up with a parody of popular scenes from the legendary manga (comic book) The Rose of Versailles and called it The Rose of Deru-sailles, a play on words with deru being the verb for "come out" - as in, relieving constipation. This humorous concept helped to massively exceed KPIs for site page views (345.9% of KPI) and campaign entries (2247.3% of KPI)....