Macmillan Cancer Support: A vital piece in the cancer puzzle

Macmillan Cancer Support, a British charity, increased awareness of the support it offers at diagnosis by launching a new service which drew on real experiences of people living with cancer.

Campaign details

Brand: Macmillan Cancer Support Advertiser: Macmillan Cancer Support Agency: MRM London Country: UK

Campaign Overview

A vital piece in the cancer puzzle

Cancer patients retain just 10% of the information given at diagnosis. Macmillan needed to be there for more of them at a time of stress and confusion.

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