Mac's Convenience Stores: Frosterize Your Face on Snapchat

Mac’s Convenience Stores, the Canadian store chain, developed branded Snapchat filters to engage young Canadians with its Mac’s Froster ice cold drink product.

Campaign details

Agency: Giants & Gentlemen Advertiser: Mac's Convenience Stores Inc. Category: Matching Message to Medium

Section I — Case Parameters

Business Results Period (Consecutive Months): 2012 – 2016 Start of Advertising/Communication Effort: May 2, 2016 2012 – 2015 Canada, English only. $500,000 – $1 million

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