Magyar Telekom: 6:3 the national pride – digitally restored

Magyar Telekom, a telecommunications company, launched a campaign in Hungary to lift the nation's spirits by broadcasting a well-known football match between Hungary and England.

Campaign details

Brand: Magyar Telekom Brand owner: Deutsche Telekom Entrant company: Mito, Budapest Media: Wavemaker Hungary, Budapest PR: Uniomedia Market: Hungary Sector: Telephone & internet services Media channels:Mobile & apps, Online display, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Television Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands