Making data fit: How to engage right across a global organisation and embed a big data story to deliver strong commercial results

This paper explains how Fitness First, a global gym group, used big data analysis to turn raw data into a tangible asset for the business.

Preface

Let's begin with two challenges for the future of research: Return on Insight investment? Is it really possible? With a segmentation? And, can you use a segmentation to engage people right across your organisation, from the global board to the front

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands