Man Wah Holdings: MW vs MWR – A battle for reputation

Hong Kong sofa manufacturer Man Wah protected its reputation from a potential short-selling scandal with a crisis PR strategy.

Campaign details

Advertiser: Man Wah Holdings Brand: Man Wah Holdings Agency: Strategic Public Relations Group Country: China

Background

Man Wah Holdings Limited ("Man Wah"), a reclining sofa manufacturing group and owner of the renowned "CHEERS" reclining

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