Maplin: Store of the future

Maplin, an electronic goods retailer, used a customer-focused strategy to redesign the layouts of its stores in order to encourage more visits.

Design consultancy: 20.20 Advertiser: Maplin

Executive summary

Aware that today's diverse and complex digital product market can be intimidating to consumers, Maplin asked 20.20 to re-define their in-store experience, putting technology at the heart of an experiential, innovative and hands-on retail environment.