Maplin: Store of the future

Maplin, an electronic goods retailer, used a customer-focused strategy to redesign the layouts of its stores in order to encourage more visits.

Design consultancy: 20.20Advertiser: Maplin

Executive summary

Aware that today's diverse and complex digital product market can be intimidating to consumers, Maplin asked 20.20 to re-define their in-store experience, putting technology at the heart of an experiential, innovative and hands-on retail environment.

With a focus on Smart Home technology, we have taken products out of boxes and powered them up for customers to interact with; brought theatre and play into the store experience; re-flowed categories to enhance convenience; empowered colleagues to deliver bespoke expert advice; developed a range of services to take smart technology into people's own homes;...

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