Marina Bay Sands: Come Alive at Marina Bay Sands

James Honda-Pinder

Marina Bay Sands, a hotel and leisure resort in Singapore, used an integrated campaign across Asia under a new brand platform to increase visits and revenue.

Campaign details

Brand: Marina Bay Sands Brand owner: Las Vegas Sands Corporation Lead agency: Iris Worldwide Country: Asia (general region) Industries: Hotels, Luxury travel Media channels:Online video, Outdoor, out-of-home, Packaging & design, Print 1 - 3 million

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