Marketing beyond instincts: Delivering front end insights quickly, accurately and at a fraction of cost

Gigi Leung, Daphne Mavroudi-Chocholi and Vanessa Oshima

ACUVUE, a contact lens brand, developed a new approach to deliver front-end insights cheaply in Japan.

Introduction

Increasingly, the power of insights and the need to stay consumer-centric is becoming central across organisations. The same holds true for ACUVUE®, where our company mission challenges us to put the needs and well-being of the people we

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