Marmite: Lovers, Don't Spread The Hate

Marmite, the Unilever-owned food spread, revamped its ‘you either love it or hate it’ brand positioning in the UK by addressing the issue of breakfast contamination.

Selected creative: Marmite – Lovers, Don't Spread The Hate


Creative agency: adam&eveDDB London Creative Lead: Ben Tollett / Richard Brim Creative: Simon Vicars / Andre Sallowicz Project Management: Daniel Moorey / Kim Marshall Planning: Will Grundy C Mat Goff / Tammy Einav Chris Jackson / Oliver Lester / Holly Fletcher

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands