Mars: New Year Train

Mars, a chocolate brand, used VKontakte, a social networking site, to launch a campaign in Russia to attract its audience's attention and increase online and offline sales of its products.

Campaign details

Brand: Mars Brand owner: Mars Entrant company: Mars, Moscow Idea creation: Mars, Moscow / MediaCom, Moscow / Mail.Ru Group, Moscow Market: Russian Federation Sector: Confectionery Media channels:Merchandise & free gifts, Mobile & apps, Online display, Social media, Voice & chatbots Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands