Mastercard: Safety & Security in Southeast Asia

Manasi Trivedi, Elisa Tsang

Payment technology brand Mastercard used a digital-based campaign to increase its share of card-based transactions in Southeast Asia.

Campaign details

Brand: Brand owner: Mastercard Incorporated Lead agency: McCann Worldgroup (Singapore) Pte Ltd. Contributing agencies: Carat APAC, Weber Shandwick Singapore Market: Singapore,Philippines,Thailand,Malaysia,Indonesia,Vietnam Industries:Credit ca Online video, programmatic display 500k - 1 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands