Maximizing participation from online survey panel members

Low survey participation from online panel members is a key challenge for market and social researchers.

Introduction

In 2013, more than half of global research revenues were generated by online surveys (ESOMAR, 2013), and "while the government and academic sectors of the public opinion industry have steadfastly insisted on retaining probability methods for virtuall

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands