Maybelline: The foundation of fairness

Cosmetics brand Maybelline ran a multi-channel campaign for its Fit Me foundation range in India to grow awareness, relevance and trial among millennials, and increase brand equity.

Campaign details

Brand: Maybelline Brand owner: Loreal Agency: McCann Worldgroup India Market: India Industries: Cosmetics & beauty aids Media channels:Magazines - consumer, Online video, Point-of-purchase, in-store, Social media, Television, Websites & microsi 3 - 5 million

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