Mazda: Mazda 6 – 'Soul of a Sports Car'

The launch of the new Mazda6 in the all-important “family” segment was much more than just the launch of the new car.
   

Mazda 6 - 'Soul of a Sports Car'

Brand Name:  Mazda  Client Name: Mazda Motor Europe Agency Name:  J. Walter Thompson GmbH & Co. KG Category for this Entry: Automotive

Summary

The launch of the new Mazda6 in the all-important 'family' segment was much more than just the launch of the new car. The Mazda6 'Soul of a Sports Car' campaign was used to 'place a stake in the ground' and re-launch the Mazda brand as the bran

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands