Mazda New Zealand: There's a Mazda2 look for you

This case study describes how Japanese automotive company Mazda promoted its supermini car Mazda2 in New Zealand.

Mazda New Zealand: There's a Mazda2 look for you


Objective of the campaign

By late 2013 the current generation of Mazda2 had been in the New Zealand market for almost 6 years. After a facelift in 2010, and a range of new colours in 2011, its popularity had begun to taper, compounded by the fact that competitors were already

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