Mazda New Zealand: There's a Mazda2 look for you

This case study describes how Japanese automotive company Mazda promoted its supermini car Mazda2 in New Zealand.

Mazda New Zealand: There's a Mazda2 look for you

0.99

Objective of the campaign

By late 2013 the current generation of Mazda2 had been in the New Zealand market for almost 6 years. After a facelift in 2010, and a range of new colours in 2011, its popularity had begun to taper, compounded by the fact that competitors were already

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands