Mazda: Optimising online conversion for Mazda UK

Mazda, an automotive brand, increased online engagement during COVID-19 lockdowns in the UK by launching a data-driven campaign that improved content and optimised CTAs.

Campaign details

Agency: Candyspace Client: Mazda UK Campaign Name: Optimising online conversion for Mazda UK

With lockdowns forcing a total closure of dealerships for much of 2020, Mazda's web platform became its central hub for customer engagement and lead conversion.