McDonald’s: “50 Years of Big Mac”

McDonald's, the fast food chain, celebrated 50 years of the Big Mac in Switzerland by creating 50 different designed images to highlight the Big Mac's enduring popularity.

Campaign details

Advertiser: Mcdonald's Brand: Mcdonald's Agency: TBWA\Zurich  Country: Switzerland

Objectives

The Big Mac is not only the most iconic product of McDonald's, but also in terms of sales share our most important one.

Marketing Objective: Rein

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